JORDAN BOWEN / LUCA MARCHETTO

JORDAN BOWEN AND LUCA MARCHETTO'S EPONYMOUS BRAND CHALLENGES

THE ESTABLISHED NORMS OF CONTEMPORARY MENSWEAR.

MERGING ITALIAN HERITAGE WITH THE RAW INTENSITY OF LONDON, JORDANLUCA CLASH CULTURES, BLURRING THE SARTORIAL LINES BETWEEN WORK AND PLEASURE. NEUROTIC RESEARCH, METICULOUS DESIGN AND OBSESSION WITH FINISH UNDERPIN THEIR WORK, CREATING A NEW AESTHETIC VOCABULARY FOR A DYNAMIC GENERATION THAT DOESN'T WANT TO PLAY SAFE.